Algenist Skin Care Line Launches at Sephora, QVC

Sephora and QVC will reportedly align promotional efforts behind Algenist in the launch, according to Solazyme.

Algenist is a line of advanced anti-aging skincare products formulated with alguronic acid. Solazyme’s biotech scientists unexpectedly discovered the acid, after studying thousands of microalgae strains for renewable energy solutions. When researched for potential anti-aging benefits, alguronic acid demonstrated significant rejuvenating properties.

“Sephora and QVC both have reputations for providing some of the most advanced skin care products in the world to consumers,” said Frederic Stoeckel, general manager of Solazyme Health Sciences. “Since we share their commitment to delivering ground-breaking, high-value innovations, it was a natural step for us to team up.”

“Solazyme’s pioneering work in producing unique microalgae ingredients from its biotechnology platform is extremely promising. Algenist is an innovative addition to our skincare assortment and one that we are confident will be very well received by the discerning customers that visit Sephora stores in Europe,” said Rachel Marouani, SVP marketing and e-commerce general manager of Sephora Europe, Middle East, and Asia.

Added Sharon Rothstein, SVP marketing of Sephora U.S., “At Sephora, we are relentless in our search for unique and creative product offerings to redefine the beauty landscape. Algenist is this and more, and we are thrilled to be launching the line exclusively at retail and in conjunction with QVC. We have found that availability of a product in Sephora stores and on QVC is a powerful synergy that strengthens both parties’ sales, and we believe that Algenist represents an exciting opportunity to heighten our relationship.”

“QVC is thrilled to join forces with Sephora to launch such an innovative skincare line,” notedAllen Burke, QVC’s senior advisor of beauty strategy and development. “We are constantly looking for the latest groundbreaking products to debut to our beauty customer who is both an early adopter and a beauty enthusiast. Algenist is the perfect addition to our growing assortment of premium beauty products.”

TheAlgenistline will launch with four initial product offerings.

Founded in 2003, Solazyme’s technology encourages algae to produce oil and other microalgae-based compounds quickly, efficiently, and at large scale. These oils and bioproducts are tailored not only for biofuel production, but also as replacements for fossil petroleum and plant oils in a diverse range of products running from clean fuels and chemicals to cosmetics and foods.